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Our Mission/Vision

Our mission is to be the leader in value creation.

Leadership in value creation has a wide meaning for us – both tangible and intangible.

First of all, it means that we must create the company’s value at a faster rate than our competitors. We will achieve this at every stage of our company’s vertically integrated operations.

Leadership in value creation – is what each one of us does every hour of every day. By undertaking additional efforts and walking an extra mile we can achieve more to exceed the expectations of our clients.

Leadership in value creation – is using our knowledge, experience and expertise for the development and sustainable growth of the company. Our vision

We aspire to become the leader in value creation using the following key elements:

  • People
  • Unity
  • Excellence

To achieve competitive advantage we use a combination of factors, which can be presented in following directions:

  • Customer satisfaction:
  • High quality products
  • High quality services
  • Positive experience of cooperation
  • Business processes improvement:
  • Market foresight
  • Sustainable business models
  • Project management
  • Mergers & Acquisitions
  • Operating systems improvement
  • Technology development
  • Unity
  • Excellence


Our driving force and primary success factor are our professional and dedicated people, united by a strong corporate culture and shared key company values:

Customer care.

Our company exists due to our customers. We respect and appreciate both our external and internal clients. We study their needs carefully in order to react efficiently when called upon and we develop for them and with them. We achieve this by building new operations, launching new products, improving our technology and service and making our business processes more efficient.

Efficiency and Agility.

“Doing the right thing in the right way” is a key principle that informs our work. We therefore are constantly looking at ways to improve the seven factors of our business system. We aspire to achieve the best results by driving timely innovations and leveraging our resources in the best way through rigorous implementation. Respect to employees. We aspire to become the employer of choice by providing good working conditions, making fair appraisals of employee performance and providing the potential for self-realization, career development and initiative inside the company.


Through unity, we can achieve more together. Our actions are based on trust, responsibility and decisions which we reach and realize together by using the potential and professionalism of all members of our team. Our shared company vision and goals will lead to lasting success.


Nothing can justify a violation of construction safety rules and or behavior that neglects our people’s health and life. We create and maintain safe working conditions in order to safeguard our team’s health and well being. We aspire to prevent environmental pollution, to promote the efficient use and conservation of energy and natural resources.


Unity is our fundamental principle and a necessary condition to achieve leadership in value creation. Our unity is based on shared goals, values and business standards. Only together we can achieve more.

Our Goal

Our goal is to learn from our past experiences, to regain profitability and to continue to develop and grow by taking advantage of the opportunities presented by current economic conditions in order to be one of the world’s leading steel and mining companies.